Woman Holding a Balance by Johannes Vermeer

Privacy Policy

Last updated: 11 June 2026

This policy explains what information Vermeer Gallery (“the site”) collects and how it is used. We aim to collect as little as possible. The site has no user accounts, and we do not ask you for personal information.

Analytics

To understand how the site is used and to improve the experience, we use Google Analytics, Vercel Analytics, and Cloudflare Analytics. These services collect aggregated, largely anonymised information such as the pages you visit, your approximate location (derived from your IP address), the type of device and browser you use, and how you arrived at the site. We use this data only to measure traffic and improve the site, not to identify you personally.

These analytics providers process data under their own privacy policies. You can learn more from Google, Vercel, and Cloudflare.

Cookies

The site uses a small number of cookies and similar technologies, mainly to remember your display preferences (such as light or dark theme) and to support the analytics described above. You can block or delete cookies through your browser settings, though some parts of the site may then work less smoothly.

Affiliate links

The site may contain affiliate links to prints, books, and merchandise. If you follow one of these links, the retailer may set its own cookies and collect information about your visit under its own privacy policy. We do not control how those third parties handle your data.

How we use information

We use the information collected only to operate, secure, and improve the site. We do not sell your personal information, and we do not use it to build advertising profiles.

Your choices

You can limit data collection by adjusting your browser settings, using privacy or tracking-protection tools, or declining cookies. Depending on where you live, you may have rights to access, correct, or delete information relating to you, which you can exercise with the relevant analytics provider listed above.

Changes

We may update this policy from time to time. Changes take effect when posted on this page, and the date above will be revised accordingly.